Race of the Realm

Task: Design a brand for extensive audience interaction.

Process: After some consideration, I chose to base my gameplay off of Candyland, but I wanted to push the game into a higher age group by adding more opportunities to read and make the game more accessible to those with a color deficiency. Because both my mother and brother are partially color blind, they became my test group. Between putting together the thematic guide and wordlist, I constructed a color guide that my test group helped me tweak until the colors were both appealing to the general audience as well as accessible to those with a color deficiency. With the colors chosen, the design process continued as usual until the game was fully constructed which is when the game was then tested by a small control group of children to insure my alterations had been successful and had not complicated the gameplay.